Artist app is a way for users/fans to get hold of the album before it launches as a CD by having the user unlock its various songs through game play and interactivity. It is a new format for music. Album apps include most of the features a standard artist app display but go a step [...]

For many years we have been working under the assumption that there is a double layer between those who create and those who use/consume. The idea we’ve been toying with is one where this double layer should actually be more like a flexible membrane (see last slide). So what spawned this change? the fact that [...]