Digital Eco Logic
Recently I have been thinking a lot about ecology and its relationship with digital. I’ve been engaged in some interesting projects that surfaced some of the thinking I am describing here.
The stories most people get are pushed by main stream broadcast media which is solely concerned with volume, thus the prevalence of disaster stories. Well disaster stories are just a page in a usually more encompassing story. Where are the other pages, who is writing them and how can we link them back to us and our consumption habits?
First there is the realization that the vast majority of ecological disasters can be linked to retail, supermarkets… spaces where products meet the consumer/user.
Over Fishing in the east coast of africa is mostly done by chinese fleets. Local coastal populations struggle to survive with the few fish which are left. Disaster. Unwinding the narrative thread: Who signed the treaties that gave away all the fish? [Page 1] Which boats/corporations are doing the fishing [Page 2]Where is the fish processed and by whom? [Page 3] Where is the fish distributed? [Page 4]. An organization such as Greenpeace can get create a page in this story where they ask for donations in order to hunt down these fleets. Users can create pages where they organize a demonstration…
Disaster: Deforestation is Central Africa. Who in local government is allowing for this? Stories of the people who are affected, directly and indirectly? Where is the timber being shipped to? Who is buying it? Where is it being processed? Where is it being distributed to? What products is it ending up in? All of these are pages in a story. Some may be missing, but the idea is to empower everyone to participate.
We vote every time we choose a product from a supermarket shelve, from a furniture shop… A few years back we started ‘voting’ for organic and now we see more organic produce on our shelves (out here in high income countries anyway). The same needs to be applied to every product. We must be given visibility over what we are using/consuming. Most of the time the story is missing pages. Most of the time it’s invisible, to the benefit of corporations who continue to blindly take part is the plundering of our resources.
We must reward all products who get their story right and by default penalize those who have missing pages or no story at all. It’s just like voting. New tools for awareness. As a witness I can participate and add to a particular page, gain eco capital. As an organization I can create a page and ask for consumers/users to donate for a particular demonstration, for a particular project to help improve the lives of those on the far end of the story line.
The map is important, yes. But to be able to access product stories on the act of consumption is more. It’s at that point that we make a choice: to reward or to condemn. It’s also at the point of purchase that I want my social network to surface if any of its members has liked or dislike this particular product. It’s also at this point that I am more likely to donate for a particular project which is making this type of product possible.
The space of opportunity is immense. It mixes user awareness, story telling, and established architectures of participation.
> Wiki logic.
> Stories/pages easily accessible with mobile when in the presence of product.
> Look at different ways to graphically represent stories, depending on where they are accessed. Books, Clusters, Maps…
> Always give preference to an architectural logic where we cross-reference Social Networking, Pages and Products.
> Possible Augmented reality.
Going above and beyond Hard cash – what is your Personal currency?
Kwamecorp has been mulling over the idea of ‘Personal currency’ for over the past year and a half. Having already created a Bitcoin wallet (it was only natural), we wondered what it would be like to have a currency that people can label as ‘mine’. Like countries do for their own territorial currencies such as; […]
Apple’s new language, Swift, is like iECMAScript on steroids
There’s a new kid in town. Making a connection flight in my way to San Francisco I rushed for the internet. I was sure that this was going to be a day packed with news from the Cupertino guys and aimed specially at developers. New OS for desktop and for mobile: check! Improved APIs: check! […]
Liters of light
A man sat down next to me and we were both given a Korean bento box. He looked at me and spoke in portuguese, so long as there is meat and rice, I’ll be ok. Them chopsticks are a bit awkward, but oh well, it’s a different world over here, isn’t it? I looked at […]
Use By: yes, we are literally baking furniture
In the basement of our London studio Yayo cooks up the most magical of materials. It smells like childhood in the countryside. Dust particles of deliciousness float in the air. We’ve been asked if the setup is from a missing breaking bad episode. Yayo googles Breaking Bad. No it’s from a baking bread episode!
Surfacing brand values
How can a Brand Identity adapt to its core values? Below you’ll see how our logo mutates into a “Kwamecorp surfer” in tribute to our “small” tribe of in house surfers.
No dreamer without a champion
What is dream:st? dream:st is a new global, online program that connects a young, ambitious dreamer (who is dreaming audacious dreams in the absence of much support) and a champion (who can help support the realization of that dream). The dreamer and the champion may have nothing else in common other than a common dream. […]
Always take white post-its with you. Here is why.
The other day on my regular flight from SF to London I was thinking about impossible.com, wishing trees… and how the service needs to start contaminating environments where giving/sharing could really catch on rapidly. Lets start with post-its and a toilet at 35,000 feet.
Do you like it? It’s all about process. Want to see how we cook?
This is how labour intensive a logo is at kwamecorp. Davi opens up the process from sketching to final art. The goal was to come up with a visual identity for a drawing messenger app. Feedback is appreciated, but in all honesty, it’s good and we know it.
Slow shopping. Impossible?
How do we slow down shopping and make it more human centric? How do we stop having to stare at the googles and amazons of this world whenever we want to shop online? How do we get smaller shops to bid for shoppers’ requests? Right now the shopping paradigm is search based and seller lead. […]
Our Slideshow Kit — Free for you to use!
Today we are happy to share with the world our very own Slideshow kit, born from the talented hands of our own Davi Campos. It’s our way to give back to those who unknowingly helped us when we were strapped for time, with a deadline or a surprise presentation at the door. All illustrations are […]
Captain Paul shows us his south pacific chart. The sea is a wonderful mirror for the soul he says. We sat around the table and opened a chart of the south pacific. He ran his fingers through the course he once braved in the waves, all the way from Tahiti to Hawaii. What magical times he […]
Blinking creatures and printers for our dreams
Neuro-imaging always conjured up the same metaphor: If you were to hang a microphone over Beijing you would hear different things but you would not learn Chinese.
End of cannibalism and the drive towards communities
Purpose cannot come from within technology. The reason is obviously simple: If for a moment you imagine that machines have a will of their own, their will will be to breed more machines. All objects of creation are instilled with a fear of death and a drive to survive and multiply. Stepping back and getting […]
Wearables. We are able.
Wearables is a new space that we have been exploring for a while now with great passion @kwamecorp. Our goal is to empower services and ultimately users with a new set of tools to navigate this planet and connect with ones environment and each other in novel and exciting ways. In doing so we ask ourselves many questions out of which two are specially pertinent at this moment.
Flávia Amadeu — amazonian rubber goddess
Flávia came into the studio and told us all about wild rubber production in the Amazon. The cool thing is we, just like everyone that uses amazonian wild rubber, is helping communities protect the amazon rain forrest. We can’t wait to get started with production!
Fairer mobile payments
As we travel this planet and look at how mobile technology intersects areas like banking, we have to look beyond the simple user experience. Are these businesses fair, and if they aren’t, can we create meaningful competition in order to make them so?
We have been helping put together an amazing platform to help school kids connect with mentors in high income countries. The problem with this school is that it is off the grid. There is no electricity and no connection to the web.