A condition of order at the juncture of crowded city thoroughfares implies primarily an absence of collisions between men or vehicles that interfere with one another. Ross, E. A (1901)
'A condition of order', 'A condition of order' -- makes you think. One of my offices is located in the corner between Oxford Street and Regent street and one of the things I do on a regular basis is watch crowds stroll along both avenues. The argument that usually arises is simple: if the physical world implies the necessity of 'A condition of order' that prevents people from bumping against each other, how does that translate to the web?
Through our research we are coming to grips with a reality where most people whilst online do show predefined routines and that those routines can be disrupted but only by extraordinary events "I heard of a plane crash" or people you know and trust to provide you with surprise. It's really not that different from off-line living even if it's done in a bodyless fashion.
Online advertising is the only content most users don't have control over in the web experience, it's according to us the most promising prospect for semantic innovation within the next few months. We are currently developing a couple of services that aim at disrupting web content driven structures and bringing about surprise in routine. The routine of not paying attention to ads.
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