Mobile based dating service. Given a face, find the body. Given a body, find a face. Get a match == get the contact details and contact the person.
Mindabody.com
There is this dichotomy between mind and body. The realm of ideas and thoughts and the domain of the id, matter, the material, the body. Mindabody plays with this plato/aristotles dichotomy.
In physical interpersonal performance individuals get a first glimpse of each other. A mental image starts to take shape based on gesture, garment, context. Then they start to speak. Thoughts, desires, ideas are unleashed and help position and mould the initial piece of superficial matter into something all the more interesting.
User's identities are also manifested through objects. I have a favourite sweater, a blue car, a mug... all these objects help define the 'body' of my identity. In this service, users can choose whatever they wish for their bodies, as long as the face is a photo of a face. It then becomes a matter of trying to puzzle the person from a trip to their room... obviously, some users will post images of their real bodies... the final mixture is quiet interesting.
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So given my face, what is my body? Or given my body, what is my face?
Users don't want to spend too much time looking for an ideal partner online. They want to be given the right array of options and navigate/play with those. It should feel like a game, it should be playful and fun.
If I find a potential match, that subject must then try and succeed at putting my body and face together. Retribution through play, signals the onset of flirt. It could also be too user demanding.
If I find a potential match, that subject gets a message that I have pieced her together. She can then choose to open a communication channel with me.