An incursion into digital advertising. What if advertising were more like a game. One where the user could win? A simple idea on how to run ads.
After analyzing the web advertising market I noticed that it is ruled by very big players in an ecosystem that does not reward the user for clicking.
Needs
Web ads need to be more engaging and playful.
Web ads need to provide more added value to the user, not only for the advertiser or the web publisher.
Web ads need to be a catalyst for traffic not churn.
Solution
Treasurepixel ad is a Flash component that can be embedded in any site, by anyone.
Clicking on a treasurepixel ad allows any user to earn the full cash prize of the ad if the winning pixel within the ad is clicked on.
Clicking on a treasurepixel ad, and not winning, incrementally ads to the prize money for that ad.
It's a simple augmenting layer for existing ads. One that when added makes ads more fun and engaging and financially rewarding for advertisers, publishers and users.
Yes, people will click just to see if they win the prize, but it beats sitting down in front of the tele. At least you have an honest chance of winning something for the time you spend viewing the ad.
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