AIR : Augmented interactive Reality is a framework that allows our media partners to incorporate in their print publications AIR promotions. The drive behind this is to bring newspapers back to life.
As a platform it is growing and its interactive features are going beyond the simple visualization of 3d moving models.
Augmented reality allows for the cross-platform proposition of web, mobile and print to work seamlessly but it also allows for a new print to mobile service layer to open up. That is what we are working on.
The following example is simple. The user in order to complete the crosswords will download an AIR app that when intalled and pointed at the paper in certain places, will yield a surprise moving 3D object. This time a Polar bear.
For a preview of the crossword solution in a major newspaper click here (quicktime movie). The example is simple and quiet prosaic, the potential however, to work with more meaningful content is enormous and we are exploring it!
(1) not to be confused with Adobe Air