There are a number of publications aimed at people on the move. Lovestruck is one of those obvious services for getting people together on the go. Myself and Simon looked at ways of improving it.
A column is published every day on the London Paper. We propose a column with user pics, as sketched below. It is much more effective.
1. When the user reads the ads, he/she needs to be able to contact the person in the ad quickly. An sms to a premium number and a wap page is pushed back to the user empowering him/her to contact the person on the lovestruck column. Quiet simple.
2. Then there is the option of: I've been lovestruck, what do I do? I send an MMS to the paper and later edit my details online...
