Snoggr.com is a service aimed at increasing the amount of kissing in the UK. We noticed people don't really kiss that much in this island so I created Snoggr.
The mobile is the perfect medium to send virtual kisses.
Need: The mobile market has always been about users downloading products for themselves. We have noticed and proven, that users are very eager to send mobile gifts to each other, in the same way that it is common practice to send cards in special occasions.
Approach
To take a substantial part of the mobile gifting market by integrating the snoggr portal into the SUN online, where users will go to choose and send each other snoggrs (mobile kisses). Every week we will have new snoggrs that link directly to present day events. We will also continue to have event snoggrs, such as Halloween, Christmas, Valentines...
Benefits
A centralised approach (portal with individual user accounts) allows us to better understand and cater to the user's needs. It strengthens the brand through the sheer diversity of snoggrs it can offer, not only on an event basis but also on a daily basis, making the product more profitable, viral and easy to access.
Bellow you will see how the snoggr portal integrates very well with the Sun. Hey :-), it's ithe perfect audience + no need to spend precious marketing dollars when there are lot's of media owners with the right audience, all looking for these simple ideas that can be put together on a revenue-share basis.
