'Spot on' and 'The Perfect Goal' are two projects that validade a platform aimed at generating extra revenue end engagement with video.
Lot's of media owners are investing in video portals and writting them off as marketing costs, but the reality is they are increasingly hard to monetise. Spot on offers the media owner with a layer that can easily be implemented on top of existing video.
The moving ball is in a video submitted by users. What we do is create a layer that maps the moving object (this case a ball) and defines the centre point (pixel) for each video frame. Clicking on this pixel means winning the price.
Quiet simple user proposition: try and click on the centre of a moving ball in order to get a cash prize.
The perfect goal uses the same platform but is geared towards football. Users are asked to click on the ball at the exact moment and pixel when it enters the goal.