The newly redesigned Fact Mag website is coming out soon. These are just some thoughts that drove the rebranding. Fact is for the discerning, eternally unsatisfied eclectic music lover that needs blunt, honest music reporting. It's in your face, blunt, sharp. It's also one of the digital properties I oversee and that gives me most pleasure working with.
Everything started with the new menu.
The new menu feels like a sharp tuti-fruti :-) Multicultural, reminiscent of the 60's. A zygote that then spreads in the wind with overwhelming force. I guess that was my first vision. I started putting together a couple of aesthetic virals, this is one.
Because Fact is opinionated and sharp, I felt like stabbing the moment and worked on a series of stabbings like the one bellow.
Work in progress, with the able help of Simon Rohrbach.
