The newly redesigned Fact Mag, these are just some thoughts that drove the rebranding. Fact is for the discerning, eternally unsatisfied eclectic music lover that needs blunt, honest music reporting. It’s in your face, blunt, sharp.

Everything started with the new menu.

The new menu feels like a sharp tuti-fruti Multicultural, reminiscent of the 60′s. A zygote that then spreads in the wind with overwhelming force. I guess that was my first vision. I started putting together a couple of aesthetic virals, this is one.

Fact is opinionated and sharp, I felt like stabbing the moment and worked on a series of stabbings like the one bellow. Later the strategy focused more on Music is Art.

Work in progress, with the able help of Simon Rohrbach.