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	<title>Kwame Corporation &#187; iReporter</title>
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		<title>Mob Manipulator</title>
		<link>http://www.kwamecorp.com/2010/mob-manipulator/</link>
		<comments>http://www.kwamecorp.com/2010/mob-manipulator/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:47:26 +0000</pubDate>
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				<category><![CDATA[Thoughts]]></category>
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		<category><![CDATA[mob manipulator]]></category>

		<guid isPermaLink="false">http://www.kwamecorp.com/?p=618</guid>
		<description><![CDATA[simple commands would create news. More powerful than waiting around and going through all the hash noise produced by twitting crowds. Manipulate the mob but do it blatantly.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-620" title="hand-from-above-coshea" src="http://www.kwamecorp.com/wp-content/uploads/2010/06/hand-from-above-coshea-590x392.jpg" alt="" width="590" height="392" /></p>
<p><a href="http://irevolution.wordpress.com/2010/05/02/future-of-news/" target="_blank">Patrick&#8217;s idea is simple</a>. Get iReporters in the field (you and i + a mobile app).  CNN then push a button and get well positioned iReporters to snap some images of a particular event.</p>
<p><a href="http://irevolution.wordpress.com/2010/05/02/future-of-news/" target="_blank">History is a draft </a>and has been for a while now. Data is collected from different sources, put into context with the help of meta data and fit into a predefined architecture. The architecture can be a wiki, a blog, an archive, a wall&#8230;</p>
<p>Twitter and FB have become the new electricity. If empowered users will always converse, speak, shout. Nothing <a href="http://www.cluetrain.com/" target="_blank">new here</a>. What is new is the fact that the recording/broadcast button seems to be always on. Buttons constantly being pushed by an apparently random succession of daily events: life. This leads me to believe that the button Patrick refers to is just a pro-active geo based filter. I am a cnn reporter, push a button, get all those with an iReporter app to take pictures for me of an event near by them.</p>
<p>Forget big brother, the enternainment potential for this idea is magnificent. All those movies with dormant killers who are awakened to perform a suicide mission upon hearing a specific keyword&#8230;</p>
<p>I think media has not yet reached its limits of manipulative power. It needs to be even more manipulative, which leads me on to the reality of editors.</p>
<p>For a while [my innocent period] I thought the new editors, of this new world i inhabit, would become a simple combination of user generated metadata and the architectures that accommodate the content itself . The wikis, the chronologicaly driven blogs, the photo gallery organized by colours&#8230; the new editors of this planet would be ourselves + a little algorithmic intelligence to help us sort through all the available data + little visual beauty to help display that very data.</p>
<p>Yes we produce a lot of content as we produce a lot of garbage. Who/what sorts it? Who are the editors?<br />
1. Other individuals.<br />
2. Professional editors (who make a living  within the media sector).<br />
3. Machines.</p>
<p>For far too long now have we, speaks a media mogul, watched the twitter noise produced by all these so called journalists. It&#8217;s time we reverse the stream of data. It&#8217;s time we, professional editors, regain control. Remember when folks sat down in front of a box at 9 o&#8217;clock for the news because we wanted them to?</p>
<p><span style="font-size: medium;">Pushing a button and activating &#8216;iReporters&#8217;  is not crowd sourcing. That&#8217;s crowd manipulation, which leads me on to my idea:  What about an app that leverages some sort of celebrity effect, and gets those who own the mobile app, to perform all sorts of interesting acts and broadcast them?</span></p>
<p><strong><span style="font-size: medium;">Mob Manipulator</span></strong><span style="font-size: medium;">: simple commands would create news. More powerful than waiting around and going through all the hash noise produced by twitting crowds. Manipulate the mob but do it blatantly.</span></p>
<p>More soon on the Mob Manipulator app.</p>
<p>[Patrick's project spawned this train of though. I find his project meritorious and in no way have I tried to undermine it with these words. ]</p>
<p>Image by <a href="http://www.chrisoshea.org/projects/hand-from-above/" target="_blank">Chris O&#8217;shea</a>.</p>
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